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SERVICES
DIRECT RESPONSE
COPYWRITING SERVICES
Clear, Compelling Copy That Converts Leads Into Sales.
One of the most important aspects of your business is how you communicate with your customers. Accordingly, direct response copywriting inspires immediate action, turning leads into loyal customers.
What is Direct Response Copywriting?
Direct response copywriting, unlike generic content, is a specialized form of writing designed to provoke immediate action. In essence, it’s crafted to convert leads into sales while addressing objections, highlighting benefits (not features), and creating urgency.
What Makes Direct Response Copywriting Different?
Not all copy is created equal. For this reason, here’s how direct response copywriting stands out:
- Focus on Action: Every word is written to inspire an immediate response, such as clicking a link, signing up, or making a purchase.
- Measurable Results: Unlike regular copy, you can track the success of direct response copy through conversions.
- Customer-Centric Approach: It speaks directly to your audience's needs, using their language to connect on a deeper level.
Examples of Regular Copy vs. Direct Response Copy
To illustrate, imagine you're a natural health practitioner juggling patient care, managing your team, and running a business—all while feeling drained.Imagine you're a natural health practitioner running a busy practice.
You’re juggling patient care, managing your team, and running a business—all while feeling completely drained.
Suddenly, you come across this copy on a Facebook ad. It clearly defines what it is, who it’s for, and gives you an urgency to buy.
Regular Copy Example
Solex Blue promotes mitochondrial respiration, which directly enhances the efficiency of energy production within your cells. Our product is the best on the market and many customers love it!
Click here to buy NOW
Direct Response Copy Example
Feeling drained from the demands of your practice? Solex - Blue is your secret to staying energized & focused.
Take care of your patients without sacrificing your well-being.
Try Solex - Blue risk-free for 7 days and if you purchase today, we'll thrown in a second bottle FREE - we both know you need it!
The difference is clear: direct response copywriting drives action and delivers results.
The #1 Rule Of Direct Response Copywriting
If your copy is confusing, your customers will NEVER purchase anything you're trying to sell - even if the product of service will make a huge positive difference in their lives.
Who Should Hire a Copywriter?
Every business that sells products or services can benefit from direct response copywriting. Here’s why you should hire a copywriter
Strapped for time
Let a professional handle your copy while you focus on your business.
Don't like writing
Skip the research and writing hassle and let an expert do the heavy lifting.
Maximum sales
Achieve higher profits with clear, compelling direct response copy that converts.
High-Converting Direct Response Copywriting Services We Provide
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Print Marketing Materials
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Brochures are printed or digital materials designed to showcase your products or services in a concise, visually appealing format that is easy to understand and make a quick purchasing decision.
How Copywriting Helps:
Direct response copy ensures your brochure grabs attention, communicates key benefits, and includes a clear call-to-action (CTA) that motivates readers to take action, like visiting your website or making a purchase.
Business cards are a concise and impactful way to introduce your business, going beyond just sharing your contact details to leave a memorable impression.
How Copywriting Helps:
With direct response copy, your business card becomes more than just contact info—it becomes a mini sales pitch with compelling messaging, unique value propositions, and even a CTA like “Take Our Health Assessment Quiz & Get 50 % off Your Initial Consultation.”
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Digital Marketing Copy
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Lead magnets are free resources like eBooks, checklists, or guides offered in exchange for contact information.
How Copywriting Helps:
Effective direct response copy highlights the value of your lead magnet, enticing users to download it. By downloading, users are added to your newsletter list, where email marketing takes over to nurture them into paying clients. The content inside the lead magnet is crafted to align with your audience’s needs, building trust and driving further engagement, ultimately leading to conversions.
Lead magnets are free resources like eBooks, checklists, or guides offered in exchange for contact information.
How Copywriting Helps:
Effective direct response copy highlights the value of your lead magnet, enticing users to download it. By downloading, users are added to your newsletter list, where email marketing takes over to nurture them into paying clients. The content inside the lead magnet is crafted to align with your audience’s needs, building trust and driving further engagement, ultimately leading to conversions
Marketing funnels guide potential customers through a journey, from awareness to conversion.
How Copywriting Helps:
How Copywriting Helps:
Direct response copywriting ensures every step of the funnel—from landing pages to follow-up emails—is optimized to convert. It addresses objections, builds trust, and creates urgency to move prospects closer to buying.
Social media ads are paid promotions on platforms like Facebook, Instagram, and LinkedIn.
How Copywriting Helps:
Direct response copywriting makes your ads scroll-stopping and action-driven. It uses concise, engaging language to grab attention, highlight benefits, and encourage clicks or purchases.
Website Copywriting
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Product descriptions highlight the features and benefits of your products.
How Copywriting Helps:
Direct response copy transforms generic descriptions into compelling sales messages. By focusing on benefits, addressing objections, and using persuasive language, it motivates customers to buy.
Sales pages are standalone web pages designed to convert visitors into customers.
How Copywriting Helps:
With direct response copy, sales pages become high-converting tools. They use persuasive headlines, benefit-focused content, social proof, and CTAs to guide visitors toward making a purchase.
Website copy refers to the written content across your website, from the homepage to service pages.
How Copywriting Helps:
Direct response copywriting makes your website a powerful sales tool. It communicates your value proposition, addresses customer pain points, and includes strategic CTAs to drive conversions.
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Great Copywriters Who Shaped Direct Response Marketing
Bill Glazer
At a conference, I asked Bill Glazer for his top marketing advice. His response was simple yet powerful:
"Survey the Audience! Ask your customers what they want and then give it to them."
For this reason, we include a complimentary survey to uncover what your audience truly needs.
Dan Kennedy
Dan Kennedy, a pioneer in direct response copywriting, emphasizes understanding customer pain points, creating urgency, and building trust.
To quote him:
"Your marketing message must cut through the noise, grab attention, and compel action—or it’s a waste of time."
Direct Response Copy Pros & Cons
Here's why direct response rules:
Pros
Cons
Check what our clients say about our direct response copywriting services
A Hands-On Approach to Copywriting
I struggled with the copywriting job for about a month before realizing just how time-consuming it was. What I was attempting to get across wasn’t coming together on paper. So, I hired Kinga.
Clarifying the Vision
The approach was so simple! Her guidance and skilled interviewing process prior to starting on the copy clarified my vision. Three days later, she brought it together beautifully. DONE! That’s super fast! More importantly, it freed my time to focus on my business rather than struggling with the copy.
A Unique and Personal Experience
Kinga’s approach is much more hands-on than my previous experience with copywriters. Most copywriters aren’t available to speak to directly and often hand off the work to their assistants, which felt really impersonal. Working with Kinga on copy has been a fabulous experience.
The Right Skills for the Job
Her expertise in copywriting was precisely what I needed to create and market my courses and services online. Her skills are multidimensional, her knowledge in-depth, and her quick turnaround made this an amazing experience.
Sharon Cusack
doctress of detox
You are amazing, thank you. Everything looks great and needs no edits. You wrote an amazing copy. I love it.
Great job. Thank you for everything!
Danielle Churchill
beyond belief mind & body healing
Writing copy takes time and effort, I attempted to write the website copy myself.
But, trying to fit that in my already busy schedule was difficult to start let alone keep going. I struggled with this for 12 months so I knew I needed help to get this project finished. So I hired Kinga.
The first draft was ready in 3 days. It was super fast! Honestly, I was blown away! It was really great and she did such an amazing job.
I said to myself, "wow, my website is going to be awesome!".
Kinga made the whole experience as easy as possible for me! If there was something that needed to be changed she was quick to respond and make the changes!
Honestly, the best decision I made in redoing my website working with Kinga! Her attention to detail and timely responses, with any issue I may have had or correction I wanted to do. She is very patient and was very helpful throughout the process. I am really happy with the results. I will definitely have Kinga help me keep my site updated. I strongly recommend Kinga! She will far exceed your expectations!
Dean Sileo
sileo wellness
Recent Success Stories: Direct Response Copywriting Projects
The most recent projects we worked on:
- Service Page: Doctress of Detox recently added a service to her website for women who wanted to explant their implants.
- Full Website: Created all the website copy for Dean Sileo Wellness.
- Individual: Restructured Angels rates on her website that clearly explains what New Vision Health offers.
- Individual: Danielle Churchill from Beyond Belief Mind & Body Healing wrote a chapter in a book called, The Art of Healing. We added this to her website with a link to purchase directly from her.
Pricing Options for Direct Response Copywriting Services
Individual
$
449
single one-off project
What's Included:
- Brochures
- Business Cards
- Lead Magnets
- Print Ads
- Product Description
Prices in USD
Service Page
$
800
+ a Single Service Page to Your Website
What's Included:
Prices in USD
Full Website
$
5,300
Complete Website Copywriting
(Up to 10 Pages)
What's Included:
Prices in USD
Direct Response Copy FAQ: Everything You Need to Know
❓General Questions
The Copywriting Discovery Call is a 45-minute online session for practitioners who need help with website copy, sales page copy, or any type of copy. During the call:
- Questions about your product/service are discussed.
- Copy is written based on your input.
- You receive a Word link to your copy and a PDF showing its layout.
- Revisions can be made by marking up the Word document, which will then be updated.
We specialize in:
- Website copy
- Sales page copy
- Proposals
- Online advertising copy (e.g., Facebook, Instagram)
- Offline advertising copy (e.g., postcards, brochures)
AI copy may seem like the quickest and cheapest option, but keep in mind that these tools are widely used, which can lead to your content being similar to that of your competitors. While AI is an amazing tool—and yes, we use it too—we don’t rely on it to create copy from scratch.
During the Copywriting Discovery Call, we focus on understanding how you do business—your unique approach and roadmap. Once your copy is written, we incorporate AI to refine and finesse it, ensuring it’s polished and uniquely tailored to your brand.
✍️ Copywriting Process
Your Copywriting Proposal will be ready within 1 week of the Discovery Call. It includes:
- Existing Copy: Actionable steps to improve your current copy for maximum profits.
- New Copy: Insights and strategies for creating direct response copy to launch your website successfully.
After receiving your copy:
- You’ll schedule a meeting to review it.
- You’ll have up to two revisions to finalize the content.
💰 Pricing and Payment
Absolutely! The Discovery Call fee will be deducted from the total cost of your copywriting project.
The cost is $5,000 USD for a 10-page website. This includes:
- Comprehensive keyword research.
- Offer creation tailored to your audience.
- Comprehensive keyword research.
- Offer creation tailored to your audience.
Video Testimonial: Why Our Direct Response Copywriting Services Deliver Results
Dean Sileo - Sileo Wellness - Buford, GA, USA
Having Sprout write my website copy was night & day. If I was writing it myself we'd still be starting.
6 Weeks & wow it's done... its a big relief because it would be another thing that just didn't get done. We'd still be at square one - I guarantee it.
I'd rather use my time to concentrate on my German New Medicine studies. Having this written was a huge relief.
What we have right now is amazing and it blows my previous website & website copy out of the water. Before I had just had the baby starter.