10 Outrageous Advertising Techniques from Bill Glazer

Trust Your Gut: How I Found the Best Marketing Advice by Ignoring Everyone Else

Every natural health practitioner has been there: you're fresh out of training, bursting with knowledge about herbs, nutrition, and holistic therapies, but when it comes to marketing, you're as clueless as a cat at a dog show. That was me at 23, wide-eyed and determined to make my photography studio thrive. So, naturally, I attended a marketing seminar, hoping to gain some insights. Little did I know, I’d stumble upon a game-changing marketing strategies that would stick with me for years.

I left the seminar and, in a burst of enthusiasm, bought a book promising to unveil the secrets of outrageous marketing. I was so hooked that I couldn’t put it down. That is, until my skeptical partner glanced at it and said, “You don’t really buy this nonsense, do you?”. In general I felt discouraged and let the unfinished book collect dust.

Fast forward five years, and there we were at a marketing conference. Each seat had a beautifully wrapped welcome gift. I opened mine, and there it was—the same book! The irony was so rich, I could have spread it on a cracker. Naturally, I whacked him with it. I remember thinking, "Maybe, just maybe, this marketing stuff isn’t nonsense after all. If I applied this 5 years ago, would we be further ahead?"

Standing Out by Being Outrageous: Making Your & Your Brand Unforgettable

In truth, it has been proven that standing out is vital in today’s crowded marketplace. Bill Glazer's outrageous advertising techniques encourage boldness and creativity. These techniques can be compared to how a natural health practitioner may develop personalized treatment plans that are unique and memorable for their clients. 

We dive deep & guide you to craft unforgettable offers in our 6 Week Content Creation & Marketing Course, so you can stand out in a sea of other practitioners.

To conclude, using humor or shocking visuals can leave a lasting impression—like Bill's book cover, where he's in a straitjacket! Compare it to other marketing books— which one grabs your attention?

Purchase Bills Book From Amazon

Storytelling: Building Emotional Connections with Your Audience

To clarify, storytelling isn't just for bedtime or awkward family gatherings. In marketing, it’s your secret weapon. Think about it: as a natural health practitioner, you probably have a compelling story about why you got into this field. Maybe you healed yourself from a chronic condition, or perhaps you felt a calling to help others lead healthier lives. Share your story!

When you share your personal journey, clients connect with your "why" far more than they would with a list of your qualifications. Remember, people buy from people, not diplomas. A heartfelt narrative makes you relatable and memorable, creating an emotional bond with potential clients. So, the next time you’re updating your bio, focus less on your credentials and more on your passion for healing. Now, add direct response copy to super-charge your offer and watch an increase in bookings.

Want to create an engaging about section ? Our mini copywriting course can help you craft an engaging one.

Below are two amazing examples to hit this point home.

Thanks to Hanataba, anyone can make beautiful boquets. Watch this 40 second clip of Christian Jonasson's, "why"...don't know about you, but now I want one 🙂

People tend to remember stories, and Bill Glazer's outrageous advertising techniques leverage this effectively.

Direct Response Marketing: Nudge Your Clients into Action

You know how you might tell a client, “Drink this herbal tea three times a day,” and they nod enthusiastically, but admit at the next session that they completely forgot? The same goes for marketing! If you don’t prompt clients to take action right away, they’ll just scroll past your offer like a teenager ignoring chores. 

Direct response marketing is all about prompting immediate action. As a natural health practitioner, you could offer a limited-time discount for a first consultation or an exclusive package deal. By all means, this creates a sense of urgency and nudges clients to take action,  just as Glazer's outrageous advertising techniques emphasize the importance of clear, action-driven messaging that leaves no room for hesitation.

Take the common CTA (call to action) buttons on practitioner websites that haven't adopted this strategy. Too often, these buttons are vague and lack the power to compel.

By comparison, CTA's tied directly to patient needs and benefits are far more effective. When the CTA clearly offers a solution, visitors are far more likely to engage. If you need help with creating direct response copy for your website

In summary, here are a few examples of the most common CTA's and how to improve them using Bill's direct response method:

• Instead of “Learn More,” try: “Discover the Natural Solution to Your Pain – Click Here to Learn How We Can Help Today!”
• Instead of “Subscribe,” try: “Get Weekly Holistic Health Tips – Subscribe Now and Start Feeling Better!”
• Instead of “Contact Us,” try: “Personalized Healing Awaits – Contact Us Today for Your Free Consultation!”

Humor and Marketing: A Match Made in Holistic Heaven

Humor has been seen as a way to break down barriers and make advertising more enjoyable. Just as laughter might relax a client during a health consultation, a well-placed joke in an ad can make a brand feel more approachable. In similar fashion to Bill Glazer's outrageous advertising techniques, humor can be used to make ads not only memorable but also likable.

Jason from Any Man Fitness, uses humor to explain why having muscles is important. Instead of talking about health benefits, clothes fitting just right or feeling attractive - like everyone else does in his field; he uses his 13 year old daughter & her first boyfriend to explain. Watch it, super funny.

Multi-Channel Marketing: Reaching Clients Wherever They Are

In light of today's marketing world, diversification across multiple advertising channels is crucial. Bill Glazer's outrageous advertising techniques recommend not sticking to just one platform but using a variety, from digital to print, to ensure your message connects with a broader audience.

Diversify Your Marketing Efforts

Certainly, you wouldn't treat every client with the same protocol, so why limit your marketing to just one channel? Think beyond social media. Sure, Facebook and Instagram are great, but what about sending out newsletters, hosting wellness workshops, or distributing brochures at local health food stores? Diversifying your marketing efforts ensures that you’re reaching clients wherever they are, just as you’d meet a patient where they are on their health journey. 

When researching competitors, the temptation is often to follow their lead, especially if everyone is focused on social media ads. Nevertheless, Glazer emphasizes the importance of standing out by doing the opposite. Therefore, instead of sticking solely to digital strategies, you might want to consider exploring print options as well. 

For instance, creating an online course is great, but every so often, sending a postcard mailer or handing your patient a brochure can grab their attention in a way that digital ads simply can't. Just imagine giving a client an easy-to-understand brochure that outlines your deep tissue massage packages—it’s much more engaging than simply discussing the options! A beautifully designed service brochure template for your natural health practice can simplify your packages and help boost sales.

Creating Urgency and Scarcity: Prompting Immediate Decisions

Important to realize is that scarcity and urgency are powerful motivators. By creating a sense of limited availability or time-sensitive offers, quick actions can be encouraged. Health practitioners might create urgency by offering limited slots for a wellness program, just as Bill Glazer's outrageous advertising techniques utilize limited-time deals to drive conversions.

Creating Urgency and Scarcity: The Secret Ingredients to Boost Client Engagement

Given that nothing gets people moving like the thought of missing out. It's why your people can’t resist the seasonal pumpkin spice craze or why everyone seems to panic-buy during Black Friday.

As a result, use this to your advantage by creating urgency in your offers. For this reason, limited-time discounts, exclusive wellness programs with capped enrolment, or early-bird specials can all create that, "I need to act now" mentality.

In case your thinking, "Kinga, I'm in natural health! How can this relate to my business?".

1. Use the Instagram #PSL (3,326,109 posts with this hashtag) or #pumpkinspicelatte.
2. Do this during the pumpkin spice fall craze.
3. Educate people why this is soo bad for you.
4. Offer a pumpkin spice recipe that's a good and healthy alternative!
5. For bonus points, offer the recipe as a lead magnet available only during the fall.

Limited-Time Offers to Spur Action

Another key point in Bill Glazer’s book emphasizes the effectiveness of urgency and scarcity in driving conversions. When people feel like they might miss out on something valuable, they’re more likely to take action. For this reason, apply this to your marketing strategy by clearly stating that an offer won’t last forever. Watch as clients flock to book that naturopathic consultation before it’s too late!

Personalization: Making Your Audience Feel Valued

As a metter of fact, in today’s world, customers want to feel special, and personalized marketing achieves this. Just as a holistic health professional tailors treatment plans to fit individual needs, businesses can personalize their marketing to cater to individual customers. Coupled with outrageous advertising techniques from Bill Glazer emphasize the importance of personalization to create stronger customer relationships.

Testing and Measuring for Success: Continually Refining Strategies

As in health, where practitioners continually assess and refine treatment plans, testing and measuring advertising efforts are equally important. First thing to remember are Glazer’s techniques encourage ongoing experimentation and adaptation. Bill Glazer's outrageous advertising techniques teach that only through regular testing can businesses find what works best for their audience.

Building Trust with Testimonials: Let Your Clients Sing Your Praises

In the world of natural health, trust is everything. Clients want to know they’re in good hands. That's where testimonials come in. Couple with a great experience at your practice, nothing says "You're making the right choice" like a glowing review from a happy client. Share success stories on your website and social media to build trust and credibility.

Building Trust with Customer Testimonials

Just as Bill Glazer’s outrageous marketing techniques suggest, don’t settle for bland testimonials. Instead, encourage your clients to share specific results and personal experiences that truly highlight the impact of your services.

For example, rather than a vague statement like “Jane is great,” aim for something more compelling, such as: “Jane’s herbal remedies have completely changed my life! After years of struggling with sleep, I finally feel rested and energetic.”

By now, it should be clear that personal and detailed testimonials are far more persuasive and can significantly enhance your practice's reputation. If you’re looking to capture powerful testimonials that drive results, click here for the conversion-focused testimonial script.

Take Your Natural Health Practice to the Next Level with Outrageous Marketing

Above all, marketing doesn’t have to be boring or predictable. In fact, by applying these outrageous marketing strategies designed specifically for natural health practitioners, you can make your practice truly unforgettable.

Whether it’s through engaging storytelling, using humor, or creating a sense of urgency, these techniques will help you connect with your audience in a genuine and impactful way. So, don’t hesitate to stand out! Moreover, we offer plenty of marketing tools to assist both beginner and advanced practitioners in doing just that.

Ready to supercharge your practice with jaw-dropping and laugh-out-loud marketing tactics? 🤩🚀 Get your hands on the first chapters of Bill Glazer’s book, Outrageous Marketing That’s Outrageously Successful! 🎉 Simply fill out the form below and start transforming your business from "meh" to "wow!"📈👇